Category Archives: overseas markets

Translating luxury brands into global success

The last month has seen more diamonds of economic news than there are in Cullinan mine. While British retail remains patchy, UK and other European companies selling “luxury” have done phenomenally well on the global stage. They have reaped dividends of promotion in emerging economies, especially in the Asia-Pacific region, targeting High Net Worth Individuals [...]
Also posted in business growth, localisation, translation | 2 Comments

Brazil, Russia, India, China: BRICs in the wall of recovery?

Pic: By Ricardo Stuckert/PR (Agência Brasil [1]) [CC-BY-2.5-br], via Wikimedia Commons Will translation rescue London businesses from the morass of the UK economy? A report today by the London Chamber of Commerce and Industry shows a difficult last few months for London business, but concludes that part of the solution is reaching out globally to [...]
Also posted in Brazil, business growth, Chinese, India, recession, Russian | Leave a comment

Translation Helps Business Survive Recession: new article

The last year has been a hard one economically for businesses throughout the English-speaking world. Translation provides part of a business solution to riding out the recession and emerging with a competitive advantage, I argue in a new article on Buzzle.com. • Jim Dickson is a director of WorldAccent Translation, London
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Is Arabic translation of credit crunch a spending spree?

I’ve mentioned before that I am a big fan of Charlton Athletic football club and the past few weeks have been a real rollercoaster for us fans. For a while I thought my separate worlds of football and Arabic translation would be brought together as Dubai based Zabeel Investments made an “indicative offer” to buy [...]
Also posted in Arabic, business growth, football, recession, translation | Leave a comment
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