Don’t get caught writing ‘Scymraeg’

It’s safe to say that the majority of us are guilty of having used Google Translate at some point in our lives. Whether it be trying to order a meal on holiday abroad or desperately attempting to email a foreign colleague with information on a job, we’ve all given into the temptation and ease of online translation. However, the question of accuracy in official translations or in the public sphere has long been a topic of debate – particularly recently in Wales. Continue reading “Don’t get caught writing ‘Scymraeg’”

The ever-changing nature of language

In advance of a new radio series next week, one of the WorldAccent team takes a personal view of the ever-changing English language.

It is odd to think that some of the words we use in our everyday lives once had completely different meanings, like ‘awful’ being used to describe things that were ‘worthy of awe’, or ‘nice’ (now the archetypal British compliment) originally meaning ‘silly, foolish or simple.’ Continue reading “The ever-changing nature of language”

Who gives a FIGS about font names?

Typographers and designers will be familiar with all of the Roman fonts featured in this video. But how many of us have paused to consider their names’ origins and whether a straightforward anglicised pronunciation is the most appropriate? Many of these fonts actually have French, German or Italian roots. So is it time to stop using “Euro-style” and start using “Euro-steel-eh”?
Continue reading “Who gives a FIGS about font names?”

Beyond the language barrier with a Culture Map

The way we work is transformed continually. Globalisation and the development of the internet has given smaller companies the ability to export goods and services much more easily. It means also that you and I can work from almost anywhere. While a downside of outsourcing has been to remove some jobs from developed countries, it has also offered opportunities to skilled workers in the less developed parts of the world.

Opportunities like these can bring problems along with them; the ability to decode cultural differences was not taught to us in school. To work effectively with clients, suppliers and colleagues from around the world, we need to be able to comprehend the cultural differences that inevitably arise during our efforts to operate transnationally, and sometimes perhaps across cultures in our own countries.

Professional translators are aware that translation of a text requires that the underlying message should be conveyed in the target language in a culturally sensitive way. A new book, The Culture Map by Erin Meyer, could help not just fledgling translators but also managers navigate through the wildly different cultural realities in which they find themselves through the vagaries of international business.
Continue reading “Beyond the language barrier with a Culture Map”

British landmarks seek Chinese names

Nominations are now open to rename our landmarks in Chinese. Celebrities, places and foods are often given names in China that describe what people think about them. VisitBritain is today launching a new campaign, ‘GREAT names for GREAT Britain’, that invites Chinese consumers to come up with the most fitting, amusing and memorable Chinese names for some of Britain’s food, landmarks and other attractions.

The 101 British landmarks will cover a wide range of locations. Names will be revealed in batches over the next 10 weeks on VisitBritain’s social media platforms including Weibo. The first batch covers points of interest with a royal connection, including Kensington Palace and The Mall.

Other highlights from the list include Chatsworth, Eilean Donan Castle, Brighton Pier, King’s Cross St Pancras station, Dartmoor, Hadrian’s Wall, Beachy Head, Rhossili Bay, London’s Shard and the Wales Coastal Path. British people and objects also feature including the kilt and the Highland Games, along with the Loch Ness Monster, Cornish pasty, Devon cream teas, Stilton Cheese, Haggis and Beefeaters.

Faced with the Welsh village with Britain’s longest name – Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch – one suggestion that has already been forthcoming is Continue reading “British landmarks seek Chinese names”