Riding out the recession with global thinking

Much has been made of apparent green shoots in the economy, both in the UK and in the US. Here at WorldAccent we won’t pretend to know whether the recession will prove to be V-shaped, U-shaped or even W-shaped. What we do know is that the last few months have seen us busily working away on a raft of projects – which in part explains the long gap since my last blog entry.

I’ve suggested before that translation can form part of a strategy for surviving recession, and this is certainly a direction some have been looking in, to smooth out the harshest parts of the downturn.

Equally it is true that the downturn, although global, is not even across that globe. A couple of recent snapshots illustrate this well. According to the latest figures, the Chinese economy is showing resilience in the face of the meltdown, reporting growth figures of over seven percent. Meanwhile, several London department stores are reported to be tweaking their floor space, hiring Arabic speaking staff and stocking up on high-end designer labels to cater for an expected boom of shoppers from the Middle East prior to Ramadan. Not surprising when figures from the New West End Company show “a Saudi Arabian visitor spends 60% more than the average American shopper.”

Perhaps this global activity is just as well, with one city whiz providing a gloomy assessment of the outlook for the UK economy:
“I do not anticipate meaningful recovery in the next three to four years…it will be a painful and unavoidable process for the UK economy that, in my view, precludes near-term recovery.”

One thing is beyond doubt: the credit crunch and wider recession has demonstrated that we live in a truly globalised world, for better or worse. And whether it is selling products or services to visitors in the UK or making use of the weak pound to export those goods overseas, talking to the world is a business necessity.

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