Animation wraps New York in Turkish typesetting

This only just falls within the scope of this blog, but I was struck by the cleverness and detail of this animation promoting a Turkish version of the New York Times. The video features some well known New York landmarks rendered using Turkish typesetting from the paper.

As the creators, Istanbul-based imago new media, say “We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.”

Good use of Turkish typesetting is always appreciated in our office, and this is definitely very nicely done. (Thanks to FontFeed for bringing this one to our attention).