Typographers and designers will be familiar with all of the Roman fonts featured in this video. But how many of us have paused to consider their names’ origins and whether a straightforward anglicised pronunciation is the most appropriate? Many of these fonts actually have French, German or Italian roots. So is it time to stop using “Euro-style” and start using “Euro-steel-eh”?
The long vowel sounds in Helvetica may be unlikely to catch on, as they feel unnatural to most English speakers even if we do manage a garbled “Noi-er” beforehand. But maybe we can include a hint of the properly pronounced names of some others in our multilingual fonts discussions?