Who gives a FIGS about font names?

Typographers and designers will be familiar with all of the Roman fonts featured in this video. But how many of us have paused to consider their names’ origins and whether a straightforward anglicised pronunciation is the most appropriate? Many of these fonts actually have French, German or Italian roots. So is it time to stop using “Euro-style” and start using “Euro-steel-eh”?

The long vowel sounds in Helvetica may be unlikely to catch on, as they feel unnatural to most English speakers even if we do manage a garbled “Noi-er” beforehand. But maybe we can include a hint of the properly pronounced names of some others in our multilingual fonts discussions?