Nominations are now open to rename our landmarks in Chinese. Celebrities, places and foods are often given names in China that describe what people think about them. VisitBritain is today launching a new campaign, ‘GREAT names for GREAT Britain’, that invites Chinese consumers to come up with the most fitting, amusing and memorable Chinese names for some of Britain’s food, landmarks and other attractions.
The 101 British landmarks will cover a wide range of locations. Names will be revealed in batches over the next 10 weeks on VisitBritain’s social media platforms including Weibo. The first batch covers points of interest with a royal connection, including Kensington Palace and The Mall.
Other highlights from the list include Chatsworth, Eilean Donan Castle, Brighton Pier, King’s Cross St Pancras station, Dartmoor, Hadrian’s Wall, Beachy Head, Rhossili Bay, London’s Shard and the Wales Coastal Path. British people and objects also feature including the kilt and the Highland Games, along with the Loch Ness Monster, Cornish pasty, Devon cream teas, Stilton Cheese, Haggis and Beefeaters.
Faced with the Welsh village with Britain’s longest name – Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch – one suggestion that has already been forthcoming is “Word-puzzle Town”.
Tourism authorities are targeting the Chinese as they are now the highest spending tourists in the world. A report published earlier this year predicted that Chinese tourists will spend £1 billion a year in the UK by 2017. China is the fastest growing source of tourism spending in the world thanks to its growing middle class, who have increasing wealth and so higher disposable incomes.
Meanwhile the Home Office is reported to be close to a major breakthrough on simplifying the UK visa application process for Chinese visitors, in the face of intense pressure from businesses.
Sally Balcombe, Chief Executive at VisitBritain said: “Our ambition is to get the whole of China talking about Britain. This campaign will not only increase awareness of the experiences that Britain has to offer but help encourage these valued Chinese guests to explore our nations and regions.
Why not try this quiz about famous British landmarks and celebrities who already have Chinese names.